SaaS / MVP · 2026 · Dana

Dana

A personal finance app that shows you exactly where your money goes — no spreadsheets, no discipline required.

Client: Dana
Year: 2026
Role: Design & Development
Duration: 3 weeks
Services: UI / UX, Frontend, Brand
Stack: Next.js, TypeScript, Tailwind CSS

Overview

What this project is.

Dana is a personal finance app launching to help people see where their money actually goes — visually, in seconds. The pre-launch site has one job: convert the right people onto an early-access waitlist before the product ships.

Problem

What needed solving.

Most personal finance pages either drown visitors in features or guilt-trip them with "build better habits" copy. Dana needed a pre-launch site that felt confident and modern, made the insight feel emotional (not technical), and captured high-intent signups without a working product to demo.

Solution

The approach.

A single-screen, editorial hero leads with a sharp reframe — "Most people are not bad with money. They're just blind to it." — and pairs it with one promise (clarity in 10 seconds) and one action (join the waitlist). A pre-launch badge, scarcity cue ("limited spots"), and inline name + email capture remove every step between curiosity and commitment.

Features

Key functionality.

Editorial reframe hero
A bold serif headline reframes the problem from "you're bad with money" to "you just can't see it" — emotional, not preachy.
Single conversion path
Name + email inline on the hero, with one "Get clarity" CTA — no scroll required to convert.
Pre-launch trust signals
"Pre-launch · Early access opening soon" badge plus a scarcity line ("limited spots") frame the waitlist as wanted, not begged for.
Light + dark, no compromise
A coral accent against neutral surfaces holds its weight in both themes — premium without feeling fintech-corporate.

Outcome

The impact.

A pre-launch front door that lets a finance product build a qualified waitlist on the strength of one promise — clarity in 10 seconds — before a single feature ships.

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